When first seeing this advertisement the audience can see the ketchup bottle sliced like a tomato and reads the caption which says "No one grows Ketchup like Heinz." This can be taken as a form of ethos and logos. The ethos in the advertisement shows that Heinz Ketchup is suggested to be the best Ketchup in stores right now. The logos in the advertisement suggests that if the audience purchases the Heinz product then they are getting the best ketchup. This advertisement can be interpreted by the audience as there is no Ketchp better than Heinz.
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