Ad for Rhertorical

Thesis: The Sharpie brand is well known and in this ad it shows that the marker is precise and if the audience buys and uses Sharpie their work will be precise as well.

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Anti-AIDS Campaign

When first seeing this advertisement the audience is drawn to the vast color contrast between the foreground and background, black and red. The caption on the image says "Life is precious. Protect yourself." The image shows a dark person walking away the red area which represents the AIDS prevention movement. This image has the pathos concept of inviting the audience to take a more sensitive look at AIDS. The logos concept is if the person protects themselves then they will not receive AIDS.

Contrasting Image

Clemson University vs University of  South Carolina


This image depicts the mascots of two well known southern rivarly schools in South Carolina. The tiger is the mascot of Clemson University and the gamecock mascot represents the University of South Carolina. This image is showing the ethos of a stong and masculine Clemson Tiger on the field holding on to the neck of a small gamecock. The audience could infer from this image that the gamecock or University of South Carolina is more inferior to the tigers or Clemson University. The logos of this image is if the audience is a tiger fan or attend Clemson University then they are stronger and more successful then gamecock fans or University of South Carolina.

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                        Heinz Ketchup Advertisement 
When first seeing this advertisement the audience can see the ketchup bottle sliced like a tomato and reads the caption which says "No one grows Ketchup like Heinz." This can be taken as a form of ethos and logos. The ethos in the advertisement shows that Heinz Ketchup is suggested to be the best Ketchup in stores right now. The logos in the advertisement suggests that if the audience purchases the Heinz product then they are getting the best ketchup. This advertisement can be interpreted by the audience as there is no Ketchp better than Heinz.

Rhetoric Today

Everyday even without knowing it rhetoric is present in our life. Rhetoric is found in ads, newspapers, magazines, television and more. Rhetoric is found in these types of media because they can reach people of different type of class, gender, and age. People use rhetoric as a form of persuasion used to entice others and sway their choices or discussions. Political cartoons, which were given as an example in class, are constantly using rhetoric to get a point across regarding an important issue.

Commercials also use a vast amount of rhetoric in order to promote the purchase of certain products or to press a certain topic or issue. Visual media catches the attention of the people and relate real life issues to the social aspect of life in order to catch the attention of others. Magazines and newspapers use to the rhetoric the most and is more widely seen or read by their readers and or subscribers. The images catch the attention of the readers regarding anything that needs to be guided or persuaded.

 Walking around school the use of rhetoric in propaganda vastly used around campus to get the students to be involved in certain activities and things around the school. There are so many things Clemson related around school to get students involved. Rhetoric is important and can also be seen a means of communication to the people it’s targeting.  Persuasion is found everywhere in the world and therefore it is safe to say that rhetoric is found everywhere.